How to get more engagement on videos via social media profiles
Social media marketing is becoming famous day after day. There are innumerable tactics used to bring more customers to the website. Among these entire one most commonly used method is videos. A great message can be delivered in short time of the video is developed accurately. Multiple creative ways of using videos on social media platforms are as follows that will help a lot in improving the engagement of user.
Optimization of auto play
This feature is introduced to reduce the issue of playing videos. Most of the people on social media ignore the videos and move forward. Add up benefit of auto play is that the video will play automatically and if it is interesting the user will definitely watch it to the end. For this purpose the starting of video should be really attractive. In this way the attention of person will be grabbed right away and he will not resist watching the video. This is the best technique for desktop users because on mobile people switch off the auto play feature to get away with the additional data charges.
Appropriate length of video
There is no ideal duration for videos. It is highly dependent on the type of audience as well as the type of video being shared. The best strategy is to test multiple lengths of videos and then looking for the appropriate length. The video that is watched the most is the right answer. The length of video also depends on the platform the person is going to share it on, such as instagram is a network where videos of shorter length are uploaded. In this way every network has its standard length that helps the person in knowing what length will be appropriate. This should be known before the making of video.
Broadcasting on live platforms
The features such as Facebook live enhance the business by broadcasting the videos in real time. The number of users looking into the video can be seen right away. The comment can also be accessed and given reply to once the video starts. All the people interested in the page can log in at the time of live video and enjoy even more. This is really fascinating because people get more engaged and feel real time connection with the brand. The chances of getting views are more when the video is broadcasted in real time.
Making how to videos
The users are more engaged in the video when they learn something meaningful if the video is of no use, it will not attract people. The videos that explain recipes or ways of using the product offered by brands always get more ratings and views. This is also a straightforward and simple way of becoming close to the Instagram followers. Multiple brands also buy Instagram followers and do so to give more knowledge about their product to potential customers. In this way customers get better idea about how the things work out in the real-time use of product.