How Social Media is Active in Delivering Healthcare
Social media is a vast platform where people share their day to day life experiences, seek knowledge and of course learn something new each day. No doubt people use social media negatively too, still 60 percent doctors agree to the fact that it can also prove to be an excellent mode of providing better healthcare to patients.
Let’s have a look on how social media is active in delivering healthcare.
Millennials avoiding doctor’s appointments in account of social media
93 percent of millennials aren’t planing regular checkups with their doctors even though they are concerned about their health. Most people go for cure when they undergo a health problem rather than considering to opt for prevention to avoid the condition. Many of them will try to find their solution on social media through people who have already experienced the problem or observed someone going through it. This way of curing a health condition can not always be a good idea. For example a person losing hair searching for methods to regain his/her hair on social media thinking that it’s natural and nothing serious. But hair loss is a symptom of so many diseases such as Alopecia areata, Ringworm scalp infection, Acute stress disorder and Hypothyroidism.
Millennials tend to use social media for this purpose as it is easily accessible and low cost. Another concern is that the shared information is not always authentic and updated and the user may not be able to distinguish between authentic and unauthentic content. A study stated that of 20 of the most shared Facebook posts relating to cancer, more than half were comprised of data that had been declined by healthcare professionals.
Healthcare professionals regularly use social media as a research tool
About 88 percent physicians and other healthcare professionals reach social media to get acknowledged of the new technologies introduced to their specific fields and to gain further information on their work. For example pharmaceutical information, biotech data and medical devices. Some share their work experiences on their blogs so more and more people are accessible to the latest procedures and techniques. Junior healthcare providers can easily take benefit from it.
In the area of public health, social media can also be used as a research tool. For example, researchers used social media to record and predict influenza outbreaks. Social media like Instagram Followers being easily accessible to almost 2.46 billion people around the globe can be used as data mining source. For example, public opinions on anti-vaxxers can be recognised so that healthcare providers can analyse the cause behind the rejection.
Social media has become a marketing and communication source for the providers
41 percent people say that the information provided by social media has broadened their views relating healthcare. This is inclusive of choosing hospitals and clinics. This is why pharmaceutical companies, physicians and even health insurance companies use social media for the following:
- Uploading latest research
- Coaching healthcare accessors •Encouraging consumers to be active on their website for up-to-date information
- Uploading case data, photos and results (with permission)
- Sharing patient’s experience and appreciation
- Providing healthcare advice and support
In this way, a healthy doctor-patient relationship can be made. On the other hand, patient’s confidential information is at sake and false information can be regulated through social media within seconds.
So these were some ways of how social media is active delivering healthcare. Hope this enhanced your views related to the pros and cons of it.